How to Create a Hyper-Targeted Lead List with HiveSight

Reddit is an incredible source of business opportunities, but finding the right leads can feel like searching for a needle in a haystack. With HiveSight’s custom segmentation feature, you can create a tailored lead classification system that helps you focus your efforts on the most promising opportunities. In this tutorial, we’ll walk you through how to use the classifier segment to group potential leads into actionable categories: “Likely to Buy,” “Researching Options,” “Needs More Info,” and “Not a Lead.”

Why Hyper-Targeted Leads Matter

Not all leads are created equal. Some are ready to take action, while others need time or more information before committing. HiveSight helps you filter out noise by analyzing Reddit conversations and organizing leads into clear categories based on their intent. This ensures your outreach efforts are targeted and effective, saving time and maximizing results.

Step-by-Step Guide to Building Your Custom Segment

1. Create a New Audience

Start by defining the scope of your audience. This sets the stage for all your custom segmentation work.

1. Click “Create New Audience” on your HiveSight dashboard.  

2. Select your sources, which include relevant subreddits and keywords.  

3. Once your sources are set, press Next to move to the Segments screen.

2. Set Up Your Classifier Segment

Once your audience is defined, it’s time to create a classifier segment to group leads into actionable categories.

1. In the Segments section, click “Custom Segment” and choose “Classifier Segment.”

2. Name your segment something useful like “Lead Categories”

3. Create your classifier options:  

   - Likely to Buy: Leads showing clear interest and urgency to take action.  

   - Researching Options: Leads gathering information, comparing options, or seeking advice.  

   - Needs More Info: Leads with a general curiosity but lacking clarity or specific intent.  

   - Not a Lead: Posts unrelated to your business goals or that lack any lead potential.

3. Write a Clear Prompt

A well-crafted prompt ensures that HiveSight’s AI understands how to classify posts into the right categories. Use a detailed prompt to guide the system in recognizing subtle intent and context. For example:

"Classify the intent behind the post into one of the following categories based on context and language:  

1) Likely to Buy: The user demonstrates a clear desire to purchase or take immediate action. Look for urgency, decision-oriented language, or specific needs expressed.  

2) Researching Options: The user is exploring or comparing different options but hasn’t committed to a decision. Look for questions, comparisons, or mentions of alternatives.  

3) Needs More Info: The user is expressing vague curiosity or interest but lacks specific intent or a defined goal. Look for general inquiries or exploratory language.  

4) Not a Lead: The post is irrelevant to lead generation or does not express intent related to your business goals."

4. Test Your Classifier

Before finalizing your classifier, you can test it using the drag-and-drop feature to ensure it works as expected.

1. Use the Audience Preview to browse through posts sourced from your audience.  

2. Drag individual posts into action-box to see how it is classified

3. Observe how HiveSight processes the posts. Adjust your prompt or categories if the results aren’t aligned with your expectations.

This step ensures your classifier is fine-tuned and ready to deliver actionable insights.

5. Run the Classifier

Once you’re satisfied with your setup, press Save, and finalize your audience by pressing Finish - and let HiveSight process your audience. The classifier will automatically sort posts into your defined lead categories.

- Navigate to the your segment sunder the Segments dropdown in the sidebar to review the posts segmented into “Likely to Buy,” “Researching Options,” “Needs More Info,” and “Not a Lead.”

- Dive deeper into each category to understand user sentiment, language, and context.

6. Take Action on Your Leads

Likely to Buy

- These are your highest-priority leads. Engage them immediately with personalized responses tailored to their needs.  

- Example Action: Reach out with a solution, product offer, or direct call to action.

Researching Options

- These leads need more information to make an informed decision. Provide educational content, comparisons, or testimonials to guide them.  

- Example Action: Share blog posts, case studies, or detailed product comparisons.

Needs More Info

- Nurture these leads by answering their questions and providing clarity on your product or service. Building trust is key for converting these users.  

- Example Action: Respond with helpful explanations or links to FAQs and introductory content.

Not a Lead

- These posts can be ignored for lead generation purposes but are still valuable for understanding general audience sentiment or conversations.  

- Example Action: Use these insights for broader analysis or monitor for potential relevance in the future.

Refining and Optimizing Your Results

- Iterate on Your Prompt: If you notice inaccuracies in classifications, revisit and refine your prompt to provide clearer instructions for the AI.  

- Track Over Time: Monitor how your audience evolves, and adjust categories as needed to stay relevant.  

- Use Alerts: Set up HiveSight alerts to notify you when new posts are added to the “Likely to Buy” category.

Conclusion

HiveSight’s custom segmentation feature makes it easy to go beyond generic lead generation and focus on leads that truly matter. By classifying audience intent into actionable categories, you can optimize your outreach strategy, improve efficiency, and ultimately drive more conversions.

Ready to Create Your First Hyper-Targeted Lead List?

Sign up for HiveSight today and see how custom segmentation can transform your business outcomes.